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On-page SEO

On-page SEO: The essential foundation for your fashion webshop

As an entrepreneur or manager in the fashion, footwear, lingerie, or sports industry, you know how important a professional webshop is. But how do you ensure that your products are not only well presented but also found? The answer: on-page SEO.

In this blog, you will discover practical on-page optimization tips that make your webshop more discoverable, load faster, and lead to more conversions.

Why on-page SEO is essential for fashion retailers

In the fashion world, everything revolves around visibility. Customers search daily for clothing, accessories, or shoes on Google. If your webshop is not at the top, you simply miss out on revenue. On-page SEO ensures that your website:

  • Higher ranking in search results (more visitors)
  • Better conversion thanks to clear content and faster loading times
  • Comes across as professional and reliable, which inspires trust

In short: you are visible, relevant, and trustworthy. That is the foundation for growth in a competitive market.

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1. Optimize your titles (and use the correct structure)

  • Title tags: Each page must have a unique, clear title with a relevant keyword. For example:

​"Women's breathable running shirt black | [Your brand]"

​Not: "Home | Webshop"

  • H1 headings: Use only one H1 title per page that summarizes the main message of the page. Use H2s and H3s for subheadings.

2. Write strong product descriptions that convert

  • Avoid standard texts from suppliers. Google penalizes duplicate content.
  • Use 'longtail' keywords: for example, "pink women's hoodie with zipper" instead of "hoodie".
  • Describe benefits and use cases: let customers imagine how and when they will wear the item.

✏️ Tip: Use Google Trends to find current fashion terms.

3. Give images an SEO boost with alt texts

  • Alt texts help with Google and are important for accessibility.
  • Avoid "IMG_8329.jpg" → preferably use "red-running-shoe-women-nike.jpg".
  • Keep the alt text short and descriptive:
    “Black leather Nike women's sneaker with platform sole”

4. Speed up your webshop with optimized images

  • Choose the right format: JPEG for photos, PNG for transparency.
  • Crop images before uploading. Large files slow down your site.
  • Use tools like TinyPNG or ImageOptim to compress without loss of quality.

Speed = ease of use = higher conversion and better ranking.

5. Internal links: let your webshop work for you

  • Connect products to each other through logical links: “Also check out our black skinny jeans.”
  • Refer to category pages, blogs, or lookbooks.
  • Use clear anchor texts: avoid "click here," choose "view our fall collection."

This way, you increase the time on your website and guide your customers smartly towards a purchase.

6. Create attractive title tags and meta descriptions

  • Title tag: Care for:

​- Max. 60 tekens

​- Keyword at the front

​- Heldere, uitnodigende tekst

Example:

“Luxury women's long winter coat – Free shipping | [Brand Name]”

  • Meta description: Max. 155 characters in which you explain the value of your page.

​For example: "Discover our warm women's winter coats. Stylish and          ​ ​functional. Free delivery."

Think: "What does the customer want to know before they click?"